Custom Billboard on Wheels with Ford Transit Connect

Ford is taking the “wraps” off an innovative new program designed to help business owners customize the vinyl graphics on their Ford Transit Connects.

Since its launch last summer, the Transit Connect has been praised by business owners who describe the attention-getting vehicle as a virtual “billboard on wheels.” Now Ford is offering current and future commercial customers an online program at http://www.fordtransitconnectgraphics.com/ that they can use to create their own custom graphic “wraps” using an online library of shapes, lettering and colors that can be manipulated in a number of ways. They also can upload their own images to the site and incorporate them into the design.

“There may be no bigger investment a business owner makes than a first impression,” said Len Deluca, director, Ford Commercial Vehicles. “This Web site provides a great way for a business owner to try out a ‘look’ before making that investment.” Designed to accommodate a variety of designs and budgets, the Web site offers nine different graphic sizes – all made of vinyl and installed by the customer’s dealer or a specially trained installation company obtained through the dealer. Cost ranges from approximately $100 for a small panel logo to $3,500 for a full vehicle wrap.

Toni Mannino, owner of Original Romano’s Pizza & Catering in Orchard Lake, created a custom wrap for her Transit Connect prior to the development of the new Web site. She says the mobile advertising has been great for business.

“Everywhere we go, people stop us and ask about the van,” she said. “It gives us great exposure.”

Bob Maxey, owner of Bob Maxey Ford in Detroit, sold Mannino her Transit Connect. He says he believes the new Web site will be a valuable asset to customers.

“Wrapping a Transit Connect is a great way to advertise and it is a one-time cost, but a lot of people don’t know where to go to get it done,” he said. “Having a Ford Web site where people can design their own custom wrap and get it done right then and there is huge.”

The Web site is the first of its kind for commercial customers, according to Jim Abraham, Ford’s Licensed Accessories manager. It evolved from http://www.fordcustomgraphics.com/, a Web site that Ford retail customers can use to customize their personal vehicles. Approximately 9,000 customers have used that site since it launched in November 2009.

“Ford knows that customers want a vehicle to be all their own,” said Abraham. “This Web site allows them to put their personal stamp on their vehicle and have the product installed at a Ford dealer and backed by a warranty.”

The new interactive Web site was created for Ford by Original Wraps Inc., a provider of “on-demand” custom graphics to the automotive industry. The Transit Connect site is the first of many sites designed specifically for the Ford vehicle portfolio expected to launch this year.

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Ford Fusion and Fusion Hybrid Attractive First Time Ford Buyers

The 2010 Ford Fusion and Fusion Hybrid, fresh off a sales record and a string of awards in 2009, are attracting more buyers who are new to the Ford brand than ever before.

The Fusion, redesigned in 2009, saw “conquest sales,” or sales to customers new to Ford, increase to 60 percent of total Fusion sales in February, up 6 percentage points from January and up 11 percentage points from the 2009 calendar year. The percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent last month, up 12 points from January and 19 points from 2009.

Fusion competes in a segment long dominated by some of the best-selling cars in the market, including Honda Accord, Toyota Camry and Nissan Altima. Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales and more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands, including Honda, Nissan and Toyota.

Fusion’s share of the midsize car segment in 2010 has increased to 12.2 percent, up 4.4 points from the 7.8 percent share in the first two months of 2009. Like it did in 2009, Fusion posted the largest share gain in the segment of any competitor.

Winning new buyers in the midsize segment is another indication that American car buyers value the craftsmanship and fuel economy offered across Ford’s lineup.

“It’s extraordinary that a car could set sales records and continue to excel in an environment where overall industry sales in the midsize segment are down 19 percent from a year ago,” said Ken Czubay, Ford vice president of Marketing and Sales and Service.

Since the introduction of the redesigned Fusion in March 2009, the car has set monthly sales records for the nameplate in every month but one. In 2009, sales increased 22 percent to a record 180,671. Over the course of the year, Fusion’s share of the midsize car market increased from 7.0 percent in 2008 to 10.5 percent in 2009. The gain – 3.5 points – was the largest gain for any car in the segment.

Over the first two months of 2010, momentum continued after the Fusion Hybrid, with industry-leading fuel economy, won key awards – including being named North American Car of the Year and winning the MOTOR TREND Car of the Year award.

Ford plans to build on its success in the car market with the upcoming launch of the Fiesta and Focus in the coming 12 months. Both vehicles, offering unmatched features and technology in their segments, are expected to follow Fusion in luring buyers from competing brands.

“This is very encouraging for our upcoming product introductions, because Fusion is the standard bearer for Ford’s product strategy, delivering best-in-class quality, fuel efficiency, safety and smart technology, which of course all adds up to a terrific value proposition for our customers,” said Czubay. “These are the drivers of our share and revenue improvements.”

The 2010 Fusion Hybrid is the most fuel-efficient sedan in America. Fusion offers more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.

According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.

“There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with a six-speed transmission,” Richards said.

“Fusion Hybrid, Sport and SEL models account for 50 percent of sales,” said Richards. “Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio.”

The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.

According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.

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2011 Ford Mustang - 300+ HP and 30+ MPG

New Mustang V-6 with 305 HP Certified at 31 MPG Highway; Makes History as First Car with 300+ HP and 30+ MPG

The 2011 Ford Mustang today breaks new ground, cracking the record books as not only the most fuel-efficient Mustang ever, but also the first production car in history to produce more than 300 horsepower and more than 30 mpg highway.

The Mustang’s official EPA ratings – completed this week – certify that coupe models equipped with the 305-hp 3.7-liter V-6 and available six-speed automatic transmission achieve 31 mpg on the highway and 19 mpg in the city. The standard six-speed manual transmission is rated at 29 mpg on the highway and 19 mpg in the city.

'“The Mustang engineering team aimed high and, through hard work, achieved fuel economy numbers that elevate Mustang into a class by itself,” said Derrick Kuzak, Ford group vice president, Global Product Development.

“At no other time in Mustang’s history – for that matter, in automotive history – have we been able to talk about 305 horsepower and 31 miles per gallon. The Mustang truly is a no-compromises sports car,” said Kuzak.

Mustang is powered by a lightweight, all-aluminum 3.7-liter dual-overhead-cam (DOHC) V-6 engine that uses advanced engineering to deliver its combination of power and economy. Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds depending on driver inputs, further contributing to the engine’s overall efficiency.

The fact that Mustang achieves its top fuel economy rating with the convenience of an automatic transmission also marks a shift in conventional wisdom. Ford engineered a modern six-speed automatic transmission with carefully calibrated gear ratios and shift programs to maximize economy, while still delivering high-horsepower driving fun.

“Advanced powertrains like our Ti-VCT V-6 and six-speed automatic really speak to the future of Mustang,” says Barb Samardzich, Ford vice president of Global Powertrain Engineering. “We’ve proven that, using technology, Ford can deliver both power and fuel economy.”

In addition to engine improvements, upgrades to Mustang’s body, powertrain and chassis design contribute to the higher fuel economy numbers for 2011. Examples include:

New Electric Power Assist Steering (EPAS) system eliminates the drag of an engine-operated hydraulic power steering pump

Six-speed manual and automatic transmissions allow lower cruising revs without sacrificing off-the-line performance

Aerodynamic changes include improvements like a new front fascia, tire spats on the rear wheels, modified underbody shields, a taller air dam and an added rear decklid seal

The new 2011 Mustang already has more than 11,000 orders. Half of all the nationwide orders are for the car’s fuel-efficient 3.7-liter V-6 engine. The 2011 Mustangs are also being equipped with record levels of technology, giving customers the option of choosing navigation, high-intensity discharge (HID) headlamps and rearview cameras.

The new 2011 Mustang goes on sale this spring and will be built at the AutoAlliance International Plant in Flat Rock, Mich.

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2011 Ford Focus Wagon Debut in Europe - Coming To America?

Ford unveiled the new Focus Wagon to a group of VIP media last month at an invitation only event held on the eve of the 2010 Geneva Motor Show. The new car, which will be on display throughout the show and is one of up to 10 models that will be built on Ford's new global C-platform, will launch in Europe in 2011 along with the popular five-door hatchback and four-door sedan models. The North American Focus lineup, however, will not include a wagon model. Ford’s Group Marketing Manager, Chantel Lenard, discusses the popularity of the Focus Wagon in Europe and why the company decided not to offer it in North America.

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Comparison: 2011 Ford Mustang GT vs 2010 Chevrolet Camaro SS vs 2010 Dodge Challenger SRT8

MotorTrend does side-by-side comparison, and Ford Mustang wins!

Go here for full article http://tinyurl.com/yc7mqzy

The galloping-away winner this time out is the Ford Mustang GT. It's simply the one pony car most of us covet, and it's the one that hews closest to the original concept of a lightweight (they weren't called draft-horse cars, after all), nimble body and chassis choc-full-o' V-8 muscle. You can see out of it, you get a nice view of the hood and the driving line you're trying to trace, and the engine sounds better than the radio.

The lengthy and impassioned argument over which car would finish second is what really ran up the post-dinner bar tab. The proletarian staffers found the Challenger SRT8's sticker too shocking and argued fervently for the Transformers-yellow Camaro SS, while the Jack Daniels Single Barrel swilling patricians dismissed the gauche, faddish Camaro with its overwrought controls in favor of the refined, mellow, mellifluous Dodge. (Plus it finished higher in more of our individual contests.) So when the buzzer sounded (last call), the scoreboard indicated that more staffers would prefer to own the Challenger, even if it meant downgrading to blended whiskeys and Swisher Sweets to save the extra $10 large. And so, until Chevy or Dodge tweaks a substantial engine, chassis, or body part, the Ford Mustang GT is the reigning V-8 Ponycar champion of the universe. See you next season.



Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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2011 Ford F-Series Super Duty Power Stroke Diesel is Cleanest Ever

Fuel Economy Greatly Improved

The all-new 2011 Ford F-Series Super Duty delivers best-in-class torque, horsepower, towing and payload capability – and does itall more efficiently, resulting in less fuel usage and extended maintenance intervals that can translate directly into bottom-line savings for customers.

"The 2011 Super Duty is not only the most powerful, most capable and fuel-efficient heavy-duty pickup truck on the road, it performs the tough jobs with even more efficiency than ever before," said Doug Scott, truck group marketing manager. "Customers can be confident that Super Duty's class-leading capability comes with Ford's 'and solution' of best-in-class fuel economy."

All-new diesel and gas engine powertrains are the backbone of the 2011 Super Duty's best-in-class towing (26,400 pounds for F-550 chassis cab with fifth-wheel hitch) and payload capability (6,520 pounds for F-350 dual rear-wheel pickup). The Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke V-8 turbocharged diesel engine produces best-in-class 735 ft.-lb. of torque at 1,600 rpm and best-in-class 390 horsepower at 2,800 rpm. The new engine is compatible up to B20 biodiesel fuel as well.

The new 6.2-liter V-8 gasoline engine also boasts best-in-class numbers of 405 ft.-lb. of torque at 4,500 rpm and 385 horsepower at 5,500 rpm. The new engine is E85 compatible.


Pound-for-pound, more efficient

Lighter, more efficient than competitionThe 6R140 transmission is about 25 pounds lighter than those of competitors. The new engines are lighter than the outgoing products as well, which altogether means much more efficient power flow on a pound-for-pound basis. The 6R140 also has a 150,000-mile fluid change interval, which is 2½ times greater than the outgoing product. A patent-pending high-efficiency dual-media filter is the main reason for the extended maintenance interval, which is another savings for customers.


Cleanest Power Stroke ever

The new 6.7-liter Power Stroke V-8 turbocharged diesel employs an aftertreatment system to help comply with 2010 federal regulations to reduce NOx levels in diesel emissions by more than 80 percent compared with the previous standard. The Ford aftertreatment system is a three-stage process; a key component is the use of Diesel Exhaust Fluid (DEF).

Injection of DEF to reduce NOx is a proven technology that's been used throughout the automotive industry. Unlike other strategies used to control NOx, the DEF system allows the diesel engine to run at its optimum range in terms of fuel mixture. Some systems require the engine to run richer – which can be harmful to diesel engines – in order to control the NOx.

The aftertreatment system works like this:

Step One: Cleaning and Heating – The first step in cleaning the diesel exhaust occurs when the exhaust stream enters the Diesel Oxidation Catalyst (DOC). The role of the DOC is twofold. First, it converts and oxidizes hydrocarbons into water and carbon dioxide. This conversion happens at about 250 degrees Celsius.

Second, the DOC is used to provide and promote heat, using specific engine management strategies, into the exhaust system. Through appropriate thermal management, this heat increases the conversion efficiency of the downstream subsystems in reducing emissions.


Step Two: Knocking Out the NOx – The next step in the process is what's known as Selective Catalytic Reduction (SCR). In this process, the NOx in the exhaust stream is converted into water and inert nitrogen, which is present in the atmosphere and harmless. Before the exhaust gas enters the SCR chamber, it is dosed with DEF, an aqueous solution that is approximately 67.5 percent water and 32.5 percent pure urea.

When heated, the DEF splits into ammonia and carbon dioxide. These molecules are atomized and vaporized, then enter a mixer that resembles a corkscrew. This twist mixer evenly distributes the ammonia within the exhaust flow. The ammonia enters the SCR module, which contains a catalyzed substrate, and through chemical reactions combines and converts the NOx and ammonia into the harmless inert nitrogen and water. Dosing occurs between 200 and 500 degrees Celsius.


Step Three: Scrubbing Away the Soot – The final part of the cleansing system for the diesel exhaust gas involves the Diesel Particulate Filter (DPF). The DPF traps any remaining soot, which is then periodically burned away, known as regenerating, when sensors detect the trap is full. The regeneration process sees temperatures in excess of 600 degrees Celsius to burn away soot.

This industry-proven technology ensures that the new 6.7-liter diesel is the cleanest Power Stroke ever, as well as the most fuel-efficient.

"Having this diesel designed in-house at Ford meant we were able to work on optimizations and refinements right from the start," said Tim Ogilvie, vehicle energy supervisor. "We're able to deliver to customers a more refined, more fuel-efficient Super Duty, with class-leading torque and horsepower and the class-leading capability they demand."

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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F-Series Super Duty Q&A

New F-Series Super Duty Arrives in April

Ford's new 2011 F-Series Super Duty pickup arrives at Ford dealerships in April, offering customers an all-new diesel engine. With 735 ft.-lbs. of torque and 390 horsepower in the Ford-built 6.7-liter Power Stroke® diesel, the new Super Duty F-250 and F-350 lead the heavy duty pickup segment in towing, hauling and fuel efficiency, trumping the competition truck for truck. In addition, the new F-450 and F-550 tow and haul even more weight and have no competition. All Super Duty trucks have better fuel economy than their competitors.

More than 100 media members are driving the new 2011Super Duty this week in Arizona. Look for their drive impressions beginning March 8. Super Duty Chief Nameplate Engineer Chris Brewer discusses Ford's new Power Stroke diesel with @Ford Online.

Q. How is bringing the Power Stroke diesel in-house going to improve customer satisfaction with the engine?

A. Power Stroke is an established brand with approximately 3 million Power Stroke diesel trucks sold since its launch in 1994. The new 6.7-liter Power Stroke was designed, engineered and built by a dedicated Ford team that put the engine and its components through a severe testing regimen, both in the lab and on the road. These tests replicate the way our Super Duty customers drive and use their trucks. Customer satisfaction and third-party accolades for current Ford powertrains, including the company's new EcoBoost and hybrid technology, provide added confidence in the new, Ford designed and built Power Stroke diesel.

Q. How stringent were the tests in the development of this new diesel engine?

A. The severe testing regimen includes 10.3 million miles of testing in the laboratory and on the road; extensive CAD and CAE testing prior to hardware tooling; thousands of hours in over-boosted, over-pressurized and overloaded conditions; 30 days running at maximum speed and boost; 2,600 engine starts at sub-zero temperatures; thermal shocking with alternating hot and frigid fluids; simulated 10-year use in arctic conditions; and field testing on torturous roads and courses. We also used data-driven analysis that incorporated warranty information, customer driving styles and road conditions.

Q. What’s new about the technology of the diesel?

A. Ford’s new 6.7-liter diesel combines the best of proven technology with 111 new patents. The engine has the industry's first single-sequential turbocharger with dual compressor wheel and unique center mounting on engine block, a unique inboard exhaust and outboard intake architecture, a compacted graphite iron engine block, aluminum cylinder heads and weighs 160 pounds less than outgoing model.

Q. What’s the advantage of the single-sequential turbocharger?

A. Due to its small size and mounting location, the single-sequential turbocharger helps balance the powertrain system and reduces NVH (noise, vibration, harshness). The unique design of the turbocharger allows the single unit to deliver the benefits of a twin-turbocharger system in a smaller, more-efficient package.

Q. Was Ford of Europe involved in developing the PowerStroke diesel?

A. Yes. We integrated Ford's best global practices in engine design, development and testing into this team, which included Ford of Europe's diesel expertise. Ford's powertrain organization around the world shares lessons learned effectively through peer reviews and the use of technical experts. This engine and how it was developed and engineered is a shining example of ONE Ford.

Q. What is the fuel economy on the new diesel engine?

A. All diesel-powered F-250, F-350 and F-450 pickups have an average fuel economy improvement of 18 percent. F-350, F-450 and F-550 diesel chassis cabs achieve a fuel economy average of up to 25 percent over 2010 models

Q. Why did towing on F-450 and F-550 fall by 200 pounds – from 24,600 pounds to 24,400 pounds?

A. This minor decrease in towing capability, which is still best-in-class, enables us to give our customers superior fuel economy and increase maximum top speed from 81 to 95 mph on F-450 pickup. Our customers told us this is what they want.

Q. What is the forecast mix for Super Duty diesel trucks?

A. We expect about 65 percent of Super Duty customers to opt for diesel power compared to about 35 percent gasoline engines.

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

To view our used vehicle inventory click here. Call us at 866-530-5809 or 507-732-5127, or view our website at ZumbrotaFord.com

Ford Adds Jobs, Invests $155 Million

Ford Invests $155 Million in Fuel-Efficient Engines; Adds Jobs

CLEVELAND -- Ford Motor Company is investing $155 million and adding 60 jobs at its Cleveland operations to build a new fuel-efficient V-6 engine for the 2011 Mustang, which has expected class-leading highway fuel efficiency of 30 miles per gallon on the highway and 305 horsepower.

The investment and jobs at Ford’s Cleveland Engine Plant No. 1 brings the company’s investment in powertrain engineering and facility upgrades in North America to $1.8 billion to support its 2011 vehicle launches – with more to come. The total number of jobs being added as part of these investments is 1,260. The new Mustang engine is one of nine new or upgraded engines or transmissions for 2011 model Ford, Lincoln and Mercury vehicles.

“Ford is absolutely committed to delivering class-leading fuel efficiency with every new vehicle we introduce, and this investment in Cleveland provides further proof,” said Bill Russo, director of manufacturing for Ford’s powertrain operations.

On sale this spring, the 2011 Ford Mustang delivers 305 high-performance horses for V-6 coupe buyers. The all-aluminum dual-overhead cam (DOHC), 3.7-liter Duratec 24-valve V-6 engine delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road.

“Mustang is completely transformed with this new engine,” said Derrick Kuzak, group vice president, Global Product Development. “Everything people love about the car is still there and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports coupes in the world.”

Also available for the 2011-model year are the Mustang GT – with an all-new 5.0-liter V-8 delivering 412 horsepower and projected unsurpassed highway mileage of 25 mpg – and a no-compromises Shelby GT500 powered by a 5.4-liter supercharged V-8 and 550 horsepower.

The new 3.7-liter V-6 is built at Ford’s Cleveland Engine Plant 1. The 5.0-liter V-8 engine is built at Ford’s Essex Engine Plant in Windsor, Ontario. The 5.4-liter supercharged V-8 is built at Ford’s Romeo, Mich., Engine Plant.

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Ford Mustang Police Chase Video

Ford Mustang - Too Fun To Resist!

With the power, handling and performance that is the Ford Mustang, who can resist to take one for a spin? Check out this quick little commercial and you will see that the Ford Mustang proves to be a bit too tempting for some of the local law enforcement!

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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Like That Song? You Can Tag It!

First Ever iTunes® Tagging - Only From Ford

The 2011 Ford Edge is the world’s first use of iTunes® Tagging in an available factory-installed HD Radio™ receiver. iTunes Tagging provides customers with the ability to “capture” a song they hear on the HD Radio receiver for later purchase from iTunes. With a simple push of a “TAG” button on the MyFord touch-screen display, the song information will be stored in the radio’s memory.

Once a song is tagged and customers dock their iPod to the SYNC system, the tagged song information will transfer to that iPod. Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Customers then can preview, and if they desire, purchase and download tagged songs from the iTunes Store.

One significant benefit of HD Radio technology is that the sound quality of the broadcast is dramatically better because of the digital transmission – FM sounds like a CD and AM sounds like today’s FM broadcasts. Unlike analog broadcasts, digital broadcasts aren’t susceptible to interference, fadeout and other issues.

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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2011 Ford Edge Sport

2011 Edge Sport adds more power, distinctive look

The 2011 Edge Sport is powered by a 3.7-liter Ti-VCT V-6 engine that produces 305 horsepower and is similar to the one added to the 2011 Ford Mustang. The 2011 Edge Sport includes all of the content found on Edge SEL as well as a specially tuned suspension, paddle shift transmission and its own unique style.

The Edge Sport’s class-exclusive 22-inch polished aluminum wheels have distinctive Tuxedo Black spoke accents. Other unique styling cues include a Tuxedo Black grille, smoked headlamp and taillamp treatment, body-color rocker moldings, oval chrome exhaust tips, body-color door cladding and revised body-color lower front and rear fascias.

Key interior differentiators are liquid silver smoke appliqués that are echoed in the silver smoke metallic leather seat inserts, aluminum pedals and class-exclusive paddle shifters, which activate the six-speed SelectShift Automatic transmission to give customers the option of a fun-to-shift manual experience.

In SelectShift mode, the transmission doesn’t second-guess the driver, offering total control over gear selection and performance feel. Upshifts, for instance, are not commanded at redline, and downshifts are allowed at the lowest gear possible as defined by the engine speed.

When the system is in manual mode, engine speed matching provides faster and smoother downshifts, and customers get the gear they request within the limits of the rev limiter.

When a lower gear is selected while descending a long downhill grade, the 2011 Ford Edge Sport in SelectShift mode will hold that gear until the driver manually upshifts or returns to the fully automatic setting. To ensure safe shifting, the transmission will downshift to the lowest acceptable gear, based on a calculated maximum speed. That means if a vehicle were traveling at highway speeds, the driver could not downshift to first gear in SelectShift mode.

“The 2011 Ford Edge Sport, with its exceptional powertrain, specially tuned suspension and unique style, offers a driving experience not seen in other crossovers, and really appeals to the driving enthusiast,” said Bannon. “Like the rest of the 2011 Ford Edge lineup, it perfectly blends technology and style.”

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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2011 Ford Edge Revealed

Style and technology – the hallmarks of Ford Edge since it took the midsize crossover segment by storm starting in 2006 – come together in an all-new way, offering customers even more of what they love for the 2011 model year.

“Customers told us how much they like Edge’s design and dynamic driving quality,” said Mark Fields, Ford’s president of The Americas. “We listened and made sure the new 2011 Edge delivers that and more – including fuel economy leadership, unexpected levels of quietness, a strong new design with quality materials, and MyFord Touch driver connect technology that will change how people experience their vehicles.”

Customers made the Ford Edge the No. 1-selling vehicle in its segment in its first full year on the market, and more than 330,000 have been sold since its launch in late 2006. The 2011 Ford Edge now aims to redefine the segment with a wide-ranging scope of improvements.

“The new Edge demonstrates how a refresh at Ford has become more than just a few design and interior tweaks,” explains Elaine Bannon, chief engineer. “We have taken every element of the Edge and completely reworked it, including three new powertrains, two new transmissions, a bold new exterior design and a completely new interior. If you add in our industry-exclusive MyFord Touch system, you have a vehicle that will continue to stand out above all the competition on the road.”

Improved power; expected to be a fuel economy leader at 27 MPG

In addition to delivering customer-focused technology, the new Edge also showcases Ford’s impressive drive to bring new powertrain options to the customer. Both the Edge 3.5-liter V-6 and Edge Sport 3.7-liter V-6 use advanced engine valvetrain technology (Twin Independent Variable Camshaft Timing, or Ti-VCT) and clever control strategies to increase horsepower and torque to best-in-class levels. This beats competitors such as the BMW X5, Lexus RX350 and Audi Q5, all while delivering unsurpassed fuel economy of 27 mpg (3.5-liter V-6 highway).

The 3.5-liter V-6 produces 285 horsepower and 253 ft.-lb. of torque while the 3.7-liter V-6 delivers 305 horsepower and 280 ft.-lb. of torque – all on regular fuel. Edge’s unsurpassed fuel economy is not at the expense of power and performance. For example, the 3.5-liter V-6 with Ti-VCT technology delivers highway fuel economy that is 15 percent better than the Nissan Murano but produces 20 horsepower more.

Both engines are mated to a six-speed automatic transmission. The SelectShift Automatic™ transmission is standard on the 2011 Edge SEL and Limited series, with class-exclusive paddle activation of the SelectShift standard on the 2011 Edge Sport.

A more connected driving experience

New 18-inch tires, standard on the Edge SEL and Edge Limited, and new wheels that are one-half inch wider than the outgoing product provide a more engaging steering feel. Twenty-inch tires with new wider wheels are optional on the Edge Limited while the Edge Sport has class-exclusive 22-inch wheels standard.

Complementing the new tire and wheel lineup is a retuned suspension. Shocks, springs and stabilizer bars were adjusted to tighten handling. The shocks now feature a high-flow piston, which allows engineers to tune for both road loads and driving dynamics, without compromising ride for handling or vice versa. The result is a flatter response through turns and over hills while still providing a comfortable ride.

New subframe mounts enhance drivability, help reduce road noise

The original Edge set numerous benchmarks in overall quietness, and that tradition continues as the 2011 Ford Edge has better wind noise than many premium vehicles such as the Lexus RX350, Audi Q5 and Acura MDX. Both the front and rear subframe mounts have been upgraded, adding to the increased tunability of the suspension and improving NVH (noise, vibration, harshness). The larger rear subframe bushing’s rubber volume was increased by more than 500 percent compared with the outgoing bushings, improving the isolation between the subframe and the body, which in turn helps decrease road noise.

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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Ford Fusion Hybrid Regenerative Brake System Update

Update on the Customer Satisfaction Program announced by Ford to update the software of the regenerative brake system of some 2010-model Ford Fusion Hybrids and Mercury Milan Hybrids

Notes:

• While the vehicles maintain full braking, capability, we have received reports that some drivers have experienced a different brake feel when the hybrid’s unique regenerative brakes switch to conventional hydraulic braking. While the vehicle maintains full braking capability, they may initially perceive the condition as loss of brakes.
• To be clear, the Fusion and Milan Hybrids’ brake system maintains full conventional brakes and full ABS function even as the customer sees visual indicator and hears a chime. The software threshold to transition from regenerative brakes to conventional brakes can cause the system to transition to conventional brakes unnecessarily.
• This software upgrade will reduce unnecessary occurrences of the vehicle switching from regenerative braking to conventional hydraulic brakes. Customers with affected vehicles will receive a notice in the mail. We are asking owners of affected vehicles to have vehicle software reprogrammed at dealers at no charge.
• There have been no injuries related to this condition.

Q- Is this the same issue as the Toyota Prius that is in the news?
A- No. Ford uses a different regenerative braking system, based on conventional braking technology with different suppliers from Toyota.

Q- Should customers stop driving their vehicles?
A- No. The vehicle has full braking capability. What is happening is that drivers are sometimes experiencing a different brake pedal feel than they are used to when a hybrid’s unique regenerative brakes switch to conventional hydraulic braking, which initially may be perceived as loss of brakes.

Q- How did we learn of this condition?
A- We identified this condition through our monitoring of warranty and we saw a trend of reports.

Q- Does the Escape Hybrid have the same system and issues?
A- We have not seen this same issue with Escape Hybrid vehicle.

Q- When can customers bring their vehicles in for repair? Do they need to wait for a letter or when they experience this condition?
A- Customers can contact their Ford or Lincoln Mercury dealers right now to arrange updates. It involves a reprogramming of the hybrid’s control software. The upgrade should take less than 30 minutes.

Q- Which hybrid models does this program cover?
A- The 2010 Ford Fusion and Mercury Milan hybrids built on or before Oct. 17, 2009. Approximately 17,600 units are affected.

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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New Ford Mustang GT, 5.0L 25 MPG and 412 Horsepower!

To those not steeped in Ford Mustang history, the news that the 2011 model will come with the option of a 5.0-liter engine probably sounds like a big, "So what?"

But for enthusiasts, the news conjures memories of the 1970s and '80s, when Ford souped up the Mustang with a big engine. The news also signals a return to muscle car wars after the reintroduction of the Chevy Camaro earlier this year.

"The 5.0 carries with it a connotation of performance and an aura of street cred," says Steve Turner, editor of 5.0 Mustang & Super Fords magazine. "It harkens back to a day when the Mustang was regarded as a performance icon."

Turner's magazine, which is named after the 5.0 engine, is preparing a 19-page spread on the engine for its March edition, due out in January. "We're sort of the lunatic fringe, I guess," he says with a laugh.

The automaker decided to improve the Mustang's engine about two years ago, and turned around the 5.0-liter in record time.

For industry critics who say Ford shouldn't be wasting time developing engines that only enthusiasts will enjoy, the turnaround time marks a remarkable change in development pace.

"It's a thoroughly modern engine for the times, delivering the performance and fun-to-drive factor that enthusiasts want, while improving fuel economy," says Derrick Kuzak, group vice president for Ford global product development.

One of the technologies on the new engine, twin independent variable camshaft timing, or Ti-VCT, will be available on 90% of Ford's nameplates by 2013, the company says. The Ti-VCT makes the engine more responsive at a variety of speeds, so when you step on the gas at any point, the car should take off.

Plus, Ford says the 2011 Mustang GT will get 25 miles per gallon on the highway, even while delivering 412 horsepower. "That's pretty stunning, really," says Dan Pund, senior editor at Edmunds.com's InsideLine.com.

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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This article references a USA Today piece written by Sharon Silke Carty

2010 Ford Taurus Wins Technology Award

2010 Ford Taurus Wins First-Ever Edmunds.com Technology Breakthrough Award

DEARBORN -- America’s most innovative sedan, the hot-selling 2010 Ford Taurus, is the winner of the first-ever Edmunds.com Technology Breakthrough Award. The announcement was made today at the 2010 International CES (Consumer Electronics Show) in Las Vegas.

“We chose the 2010 Ford Taurus to receive the first annual Edmunds.com Breakthrough Technology Award because the vehicle offers an extensive and impressive array of electronic amenities that also represent an excellent value for consumers,” said Doug Newcomb, senior technology editor, Edmunds.com.

The Edmunds.com Technology Breakthrough Award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and conveniencefor drivers and passengers. Any new vehicle available for sale within the U.S. within the last year is eligible to receive the award.

With its expressive styling, the Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer.

“In addition to the innovative Ford SYNC® system that provides voice-activated Bluetooth and iPod connectivity and free features such as 911 Assist™ and turn-by-turn navigation, the Taurus also has heated and cooled Multi-Contour Seats with Active Motion™, Adaptive Cruise Control and Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, SIRIUS Travel Link™ and SecuriCode™ Keyless Entry Keypad,” said Newcomb.

Other class-exclusive features include:

• Easy Fuel® Capless Fuel Filler – a self-seal system without a traditional fuel cap. No lost, dangling or spinning caps. It seals automatically every time.


• Sony Audio® System – a surround-sound system that delivers Dolby® Digital 5.1 sound through 12 high-quality Sony speakers.


• Available EcoBoost™ V-6 – a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy.


• MyKey™ – a programmable feature that allows parents to limit top speed and audio volume and set speed alert chimes to encourage safer driving.

In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year.” Since going on sale in August 2009, Ford's all-new Taurus has received more than a dozen awards from an array of leading consumer and automotive publications.

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Ford F Series Is The Best-Selling Truck for 33 Straight Years

Ford F-Series Does it Again: Best-Selling Truck for 33 Straight Years; Best-Selling Vehicle for 28 Years

Dearborn -- For the 33rd year in a row, Ford’s award-winning F-Series is America’s best-selling truck with 2009 sales of 413,625. F-series outsold its nearest truck rival by more than 97,000 units, the largest margin in three years.

In addition, for the 28th consecutive year, F-Series is once again America’s best-selling vehicle of any type – car, crossover, SUV, truck or van.

F-Series sales for 2009 totaled 413,625, which increased its segment share by 4 percentage-points. December sales for F-Series were 48,209, a 16 percent increase over December 2009 and the best sales month since March 2008.

“When it comes to trucks, only one stat matters – how customers vote with their wallets,” said Doug Scott, truck group marketing manager. “And the results are clear – the capability, productivity, technology and value of Ford F-Series is unmatched.”

The F-150 was redesigned inside and out for 2009 and set a new benchmark for full size pickups with new high-strength, lighter-weight chassis that delivers more class-leading towing and hauling capability and unsurpassed fuel economy.

During the past six years, the “core trucker” – those who use their truck’s towing and hauling capability for work and play – has jumped to 40 percent from 30 percent of the light-duty full-size pickup market. In the commercial/fleet portion of this core trucker sub-segment, Ford F-Series continues to dominate. The F-150 has 44 percent of the light duty commercial/fleet market; and Super Duty is stronger still with over 56 percent of heavy duty commercial/fleet market.

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Higher MPG and More Power With Ford EcoBoost Engines

Ford Motor Co.'s big bet on its new line of EcoBoost engines appears to be paying off.

EcoBoost engines combine turbo-charging and direct fuel-injection to generate more horsepower and torque from a smaller motor. German automakers were the first to combine these technologies for performance, though Ford was the first to optimize them for better mileage, as well as more horsepower and torque. It has filed some 125 patents to protect the EcoBoost approach.

Ford's first EcoBoost engine was a 3.5-liter V-6 that produces as much power as a V-8 with the fuel economy of a V-6. It debuted on the Lincoln MKS sedan in July. Since then, the same engine has been offered in the Ford Flex crossover and the high-performance Taurus SHO. Its latest application is in the new Lincoln MKT crossover.

Demand for the engines, which promise better mileage while delivering more power, has taken off since they debuted last summer. Ford's first analysis of EcoBoost sales data, completed last week, found that the number of customers opting for EcoBoost engines far exceeded the Dearborn automaker's expectations for all four models that offer it as an option.

"It clearly was part of our plan to distinguish us in a very crowded marketplace," said Derrick Kuzak, Ford's global head of product development. "It's doing that very well."

The next vehicles to get EcoBoost in North America will be the F-150 and the all-new Ford Explorer, both due late next year. The 1.0-liter three-cylinder version is designed to replace small four-cylinder motors and will likely find its way into future versions of the Ford Fiesta and Focus.

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Ford Sweeps Car and Truck of the Year Awards

Ford Sweeps North American Car and Truck of the Year Awards at the North American International Auto Show!

Ford Motor Company scored a historic doubleheader this year, capturing both the North American Car of the Year and North American Truck of the Year awards for the 2010 Ford Fusion Hybrid and 2010 Ford Transit Connect, respectively, at the North American International Auto Show (NAIAS). It is only the third time in 17 years that one manufacturer has won both titles.

“Winning both of these prestigious awards is confirmation that the ONE Ford plan is working, delivering industry-leading products for our customers,” said Mark Fields, president of The Americas.

The North American Car and Truck of the Year awards recognize vehicles based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar. A jury of 49 automotive journalists in the United States and Canada vote for the vehicles, which must be “all-new” or “substantially changed” from the previous model to qualify for the award.

The Fusion Hybrid edged out finalists including the Buick LaCrosse and Volkswagen Golf/GTI to win the North American Car of the Year award. It is the fourth hybrid vehicle in 17 years to win recognition as North American Car (or Truck) of the Year. It also is the second hybrid win for Ford – the most hybrid wins for any automaker. The Ford Escape Hybrid was named North American Truck of the Year in 2005.

The Transit Connect bested finalists including the Chevrolet Equinox and Subaru Outback to win the North American Truck of the Year award. It is the sixth Ford truck to win the award – the most wins of any automaker in the 17-year history of the awards program. It also is the second year in a row that Ford has captured the title. Last year, top honors went to the 2009 Ford F-150.

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Ford Transit Connect Wins "North American Truck of the Year"

Ford Motor Company scored the North American Truck of the Year award for the 2010 Ford Transit Connect at the North American International Auto Show (NAIAS).

The Transit Connect was brought to the U.S. to fulfill the unmet needs of small business owners and entrepreneurs, offering them a new vehicle choice with significantly improved fuel economy, generous and accessible cargo space, and the agility and maneuverability to operate in crowded urban areas.

Powered by a 2.0-liter I-4 engine with a four-speed automatic overdrive transmission, the Transit Connect offers double the fuel economy of full-size vans, delivering an EPA-estimated 22 mpg city and 25 mpg highway.

The Transit Connect also has more than double the cargo-carrying capacity of the Chevrolet HHR Panel, making it suitable for a broader range of commercial-use applications. And it offers commercial users a cargo payload of up to 1,600 pounds – a larger payload than the full-size Dodge Ram 1500 standard-cab short-box pickup truck.

The Transit Connect also is available with the industry-exclusive Ford Work Solutions™, a suite of affordable technologies that provides customers with connectivity, flexibility, visibility and security to better run key aspects of their business.

On Transit Connect, Ford Work Solutions delivers three innovative features:

• A wireless in-dash computer that provides full high-speed Internet access, Bluetooth-enabled hands-free calling and navigation. The system also allows customers to print invoices, check inventories and access documents stored on their home or office computer networks right on the job site.


• Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system that enables customers to maintain detailed real-time inventory of the tools or equipment.


• Crew Chief™, a fleet tracking, telematics and diagnostics system that provides dynamic location and performance data fleet owners need to more efficiently manage their vehicles, quickly dispatch workers to job sites, monitor driver performance for safety and economy, and keep detailed vehicle maintenance records.

Awards and accolades for the 2010 Ford Transit Connect include:

• 2010 Editors Choice for Vans by CAR and DRIVER Magazine


• Detroit Free Press 2010 Truck of the Year


• The Detroit News 2010 Truck of the Year


• 2010 Popular Mechanics Automotive Excellence Award for Best Workhorse Vehicle


• A Great Car for the Small Business Delivery/Utility Worker by Kelley Blue Book kbb.com

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

To view our used vehicle inventory click here. Call us at 866-530-5809 or 507-732-5127, or view our website at ZumbrotaFord.com

Ford Fusion Hybrid Wins "North American Car of the Year"

Ford Motor Company scored the North American Car of the Year award for the 2010 Ford Fusion Hybrid at the North American International Auto Show (NAIAS).

The North American Car of the Year award is the latest in an impressive string of awards and accolades for the Fusion Hybrid. Most recently, the vehicle was honored as CAR and DRIVER Magazine’s “10Best” Cars for 2010, one of AUTOMOBILE Magazine’s 2010 All-Stars, and the entire Fusion lineup captured the acclaimed MOTOR TREND Car of the Year® award.

The all-new Fusion Hybrid arrived in dealers in March, complete with a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy.

The Fusion Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford’s SmartGauge™ with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize the performance of their hybrid.

Other class-exclusive technologies and features that set the Fusion Hybrid apart from the competition include Blind Spot Information System (BLIS®), Ford SYNC®, SIRIUS Travel Link™ and more total passenger and luggage capacity than the Toyota Camry.

Despite the slump in overall industry sales, 2009 was a record-breaking year for the Ford Fusion. Sales are at an all-time high, with the Fusion Hybrid accounting for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda.

Awards and accolades for the 2010 Ford Fusion Hybrid include:

• MOTOR TREND Car of the Year Award


• One of CAR and DRIVER Magazine’s “10Best” Cars for 2010


• One of AUTOMOBILE Magazine’s 2010 All-Stars


• 2009 “Top Safety Pick” rating from the Insurance Institute for Highway Safety


• 2009 Ward’s Interior of the Year Special Achievement Award for Best Graphic Display for SmartGauge with EcoGuide digital instrument cluster


• Great Car for the Long-haul Salesman by Kelley Blue Book kbb.com


• One of America’s Top 40 New Cars by MOTOR TREND magazine


• Rated the No. 1 Hybrid Family Sedan by CAR and DRIVER in a recent comparison test by the magazine


• 2009 and 2010 Editors Choice for Fuel Sipper by CAR and DRIVER Magazine


• Best Hybrid for the Money in the Midsize Car segment by cars.com


• One of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com


• The Detroit News Readers’ Choice Award for “Best Value” 2010


• Consumers Digest Best Buy


• Detroit Free Press 2010 Car of the Year


• 2010 Most Environmentally Progressive Car of the Year by Earth, Wind & Power


• 10 Best Engine by Ward’s Auto World The 2010 Fusion Hybrid is built at Ford’s Hermosillo (Mexico) Stamping and Assembly Plant

Zumbrota Ford is your Local Minnesota Ford Dealer. Less than an hour from the Twin Cities, 15 minutes north of Rochester, 40 minutes west of Lake City, and only 30 minutes from Red Wing or Cannon Falls, MN! Click here for a map and directions.

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Ford Wins CNET "Best of CES" Award for Hottest Car

Ford Wins CNET "Best of CES" Award for Hottest Car, GPS Technology at 2010 International CES

LAS VEGAS -- CNET editors today awarded Ford Motor Company a “Best of CES” award for MyFord Touch™ , the company’s new driver connect technology, in the car and GPS technology category.

“At Ford, technology innovation is driven by what consumers want, enhancing the driving experience and adding real value,” said Derrick Kuzak, Ford group vice president, Global Product Development. “We’re proud to have MyFord Touch recognized by CNET, as it positions Ford amongst the leaders in consumer electronics innovation.”

Selected by unbiased expert editors from CNET (http://www.cnet.com/) at the 2010 International CES, winners are recognized as having the hottest products in their respective technology categories for their unmatched innovation and creativity and their ability to excite consumers and help them explore a world gone digital. CNET editors reviewed hundreds of entries, as well as scoured the 2010 CES show floor for products to consider for the prestigious award.

“Each year, CNET editors spend hundreds of hours on the show floor to find the hottest technologies that will drive industry trends for the coming year and beyond,” said Scott Ard, Editor in Chief of CNET. “Ford was chosen from thousands of products at the show and demonstrates the innovation to be honored with one of our ‘Best of CES’ award.”

The nine categories include Digital photo and video; Car tech and GPS; Cell phones and smartphones; Computers and hardware; Gaming; Green; Home Theater; MP3 and portable video players; and Televisions. In addition, there were awards given for the Best in Show product and People’s Voice, given by the thousands of online viewers who cast their votes.

Videos of the winners and finalist products can be found at http://www.cnet.com/ces

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New Ford My Touch - Voice Control Plus Full Color LCD Screen!

New Ford Innovation, Ford My Touch, Brings Voice Control and Full Color LCD Monitors To Your Dash!

MyFord Touch is the all-new driver interface launching later this year on new Ford products. The interface retains the traditional car interior layout that has existed for decades – instrument cluster in front of the driver, center stack dividing the dashboard – and adds even more voice control plus full-color LCD screens for much of the visual information presentation.

The information presented is customizable by the driver using a combination of voice controls, touch-screen technology and five-way cell phone-style buttons mounted on the steering wheel.

MyFord Touch displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar – similar to the one found on most mobile phones and MP3 players – controls the information displayed on the corresponding instrument panel screens.

“Our vision for MyFord driver connect technology is that customers can connect to friends and family, to their favorite entertainment devices, and to all of the data stored in the ‘cloud’ using voice commands, touch controls and colorful LCD graphics,” Ford’s Kuzak said. “They can chat with their kids, listen to their RSS feeds, scan their iPods and make dinner reservations all while driving home from work – all while keeping their eyes on the road and their hands on the wheel.”

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